How One Article Can Be 10 Pieces of Content
How One Article Can Be 10 Pieces of Content
Work smarter, not harder.
Many of us are not lucky enough to be a full-time writer. We all work at this great hobby of ours as a side hustle in the moments when we can five minutes. As a teacher and mother, this is especially true for me.
This is why I must make every piece of research and every word I write count. I do this by transferring one piece of content into ten pieces. I schedule these micro pieces of content for a range of times on various platforms.
It might be that some of this content does not find eyes for months after the original; they are, however, all there when I need them to use.
The first task is researching and writing a full-length article for Substack or another blog. That is essentially the easier part of the writing. The next stage is where the magic happens.
From this original article, pick out three core points. This could be done at the time or after you have published. I wait until I have published as some of these core ideas come from parts readers have resonated with or questions they have asked me to clarify. These three core ideas can be posted as longer-form social media posts on Notes, LinkedIn or Facebook.
You can then pick out three pieces of micro-content from these core areas. A couple of lines that hit home or again something that has come from comments on your core ideas. This content can be posted to sites such as X and Threads. You might even include a graphic with the line and post it on Instagram.
To add to this content, think of one poll you can run that is connected to your original article. Additionally, come up with a question that relates to your article. Both of these can be posted on social media. I prefer sites like X and Threads for these, but you may have a following on LinkedIn that would eat up this content. Experiment and find where these take off.
That is nine pieces of content from one idea. The tenth is a little more specialist and not for everyone. Turn your article into a video; this can be faceless, use graphics, or talk to your audience. There are also AI sites that help you turn articles into short videos. Getting used to these sites takes time, but it isn’t a huge learning curve. You can post this video on YouTube, TikTok or Instagram.
A bonus piece of content may come if you choose to do a live question and answer on the topic. Again, there are a range of sites you can broadcast this to; I would also consider Facebook for these as the algorithm on Facebook loves a live.
There, you have one piece of content and potentially eleven other pieces of content from it. You might not use all these suggestions as you might not be on all the social media mentioned; experiment and see what you enjoy doing.
Within my workflow, I use different social media sites for my newsletters. For example, Murder Mayhem UK is on Facebook and The Write Hustle is here, in notes and my DMs are always open if you need advice. Give me a follow-up if you enjoy my content on these subjects.
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Until next week, stay safe
Sam 😊
Quote of the week
Writing an idea down can be as difficult as catching lightning in a jar
