📧 Refresh - Repurpose - Resend

Turn your articles into more content.

When you have written for many years, you ask the question, what subjects are left that I have not spoken about? It does not always need to be a case of writing something new.

You can also reuse articles you wrote a long time ago. I wrote about reusing old work as new content almost five years ago. It is a strategy I still use, and I believe it is one of the most valuable in a writer's toolbox.

The first step is to identify an evergreen article that has stood the test of time. There is no point in sharing an article on the top social media sites if half of them are no longer around. Find an article where the content is as relevant today as it was when you wrote it.

Shudder at how bad your writing was when you wrote it and then put everything wrong with the article right. Add some more personal experiences, new graphics and a catchy new title.

The next thing is to decide which platform to publish it on. You can publish it onto other content sites, for example, from Medium to Vocal or your Substack. But this is not where it ends.

You can shorten it for X, Facebook and Threads. You can include clever imagery for Instagram or turn it into a video for TikTok. I have used all these approaches for my Murder Mayhem UK brand.

Writers worry about republishing old work in case their readers get bored. Let me show you these statistics to put your mind at rest.

• 75% of your followers didn't see it

• 80% of your followers won't remember

• 100% of your new followers never saw it

This newsletter itself is a repurposed article. It started as a tweet, which received much positive feedback, so I lengthened it for you all.

If you enjoy this email, please share it so more readers can find it.

Until next week, stay safe.

Sam 😊

Quote of the week

Above all, you want to create something you’re proud of. - Richard Branson

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