What Makes Us Pay for Content?
Why I pay.
As someone who is trying to build a paying subscriber base on Murder Mayhem UK, it constantly intrigues me as to what makes people pay for content. One of the best ways to explore this is to think about the newsletters you pay for and why.
Many people pay for additional courses and information with newsletters. This appears to be a popular method of attracting paying subscribers, but the content I write does not make that possible. I’m not sure the police would be happy if I ran a course on how to plot the perfect murder!
The two newsletters I pay for have nothing to do with courses; I pay for them for completely different reasons.
The first, which I have been a paid subscriber of for over a year, is Noted. The reason I subscribed originally was that the free content of this newsletter is so damn good I wanted to support the author.
You can clearly see the work that goes into every article: the meticulous research and amazing imagery. I have stayed subscribed because of the additional content you get every week. Following the theme of the free article, paid subscribers receive an additional article of information which is equally as detailed as the free one.
The second newsletter that I subscribe to is Austin Kleon’s, and this is more for the fact that he is one of my favourite writers than anything else. I love all his books and own a copy of each. His newsletter also offers an additional article once a week, but these are completely different to the free content and much more detailed.
The strange thing is that both of these paid tiers attracted me because of the quality of the writing, and I believe that is a powerful point. In a world of overconsumption, I am drawn to quality over quantity. Something to think about in your own journey.
Tell me in the comments in which newsletters you pay for and why?
Until next Sunday: Find the time, find the words, find the way.
Sam 😊
Easy reading is damn hard writing. - Nathaniel Hawthorne
