The Big Mistake Everyone is Making on Substack

I was until last week.

Apr 26, 2026

Finished the holiday’s with a trip to our local farm.

There is a common mistake that writers are making with their Substack and it is a problem that I was making until very recently. They are relying on their header and footer to drive their subscriptions. The problem with this is that these sign-ups only show up on emails which means the person has already subscribed.

Yes, there is a subscribe button when people find your posts but it is not your personal message to your readers.

If a person finds you through a search engine, a social media post, or organically through Substack, they will not see your header or footer.

So how do you remedy this?

The solution is simple, take that information you are using and place it into Substack’s new template feature. It is easy to do: go into a post, click template, add new, and put the information in there. Then when you produce a post slip the template in where you want to. You don’t have to keep producing the same sign-up -templates take care of that, but those who access your articles through one of the methods previously mentioned will see it.

Until next time: Find the time, find the words, find the way.

Sam 😊

Your vibe attracts your tribe. — Margie Warrell

Reading Update

I have hit a bit of a reading slump at the moment, I can find many things to do rather than pick up a book. When I get to this stage I never push it I let my brain rest and know that I will get back to reading at some point.